Transactional Email Templates

This directory contains responsive HTML email templates for Nova Rewards transactional communications.

Templates

• base.html: Base template with responsive styling and accessibility features
• welcome.html: Welcome email for new users
• transaction-confirmation.html: Confirmation email for completed transactions

Design Principles

Responsive Design

• All templates use table-based layouts for maximum email client compatibility
• Media queries for mobile optimization
• Fluid widths with max-width constraints

Accessibility

• Semantic HTML with proper roles
• Alt text for images
• Screen reader friendly content
• High contrast colors
• Keyboard navigation support

Cross-Client Compatibility

• Tested across major email clients:
  • Gmail (web and mobile)
  • Outlook (desktop and web)
  • Apple Mail
  • Yahoo Mail
  • Thunderbird
• Uses inline CSS for better compatibility
• Avoids CSS properties not supported in older clients

Testing

Manual Testing Checklist

• Desktop: Chrome, Firefox, Safari, Edge
• Mobile: iOS Mail, Gmail app, Outlook app
• Webmail: Gmail, Outlook.com, Yahoo
• Desktop clients: Outlook 2016+, Thunderbird, Apple Mail

Automated Testing Tools

• Litmus
• Email on Acid
• Mailchimp's inbox preview
• Campaign Monitor's testing tools

Key Test Cases

• Images display correctly
• Links are clickable and point to correct URLs
• Buttons render properly
• Text is readable on all backgrounds
• Layout doesn't break on narrow screens
• Dark mode compatibility (where supported)

Usage

Templates use placeholder variables like {{firstName}} that should be replaced with actual data when sending emails.

Best Practices

• Keep content concise
• Use clear call-to-action buttons
• Include unsubscribe links
• Test every template before sending to users
• Monitor deliverability and engagement metrics