"Thanks for joining today. We're testing the Nova Rewards platform — not your abilities. There are no right or wrong answers. Please think out loud as you go. I may not answer questions during tasks, but I'll address them at the end. Do you consent to being recorded?"
- Walk me through how you typically interact with loyalty programs.
- Have you ever used a crypto wallet? Tell me about that experience.
Provide the staging URL before starting.
"Imagine you just heard about Nova Rewards. Please connect your Freighter wallet to the platform."
- Watch for: confusion at wallet prompt, error handling, drop-off points
"You want to earn rewards from a coffee brand. Find a campaign you'd participate in."
- Watch for: discoverability, filtering, clarity of campaign details
"Complete the action required to earn tokens from that campaign."
- Watch for: unclear CTAs, confirmation feedback, token balance update
"You have tokens in your wallet. Redeem them for a discount."
- Watch for: redemption flow clarity, trust signals, success confirmation
"Set up a simple reward campaign for your business offering 10 tokens per purchase."
- Watch for: form complexity, terminology confusion, publish flow
- What was the most confusing part of the experience?
- What worked well?
- How likely are you to use this? (1–10) Why?
- Anything else you'd like to share?